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How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
B/NDL Studios - storytelling agency on Twitter: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
La narrativa transmedia en LEGO | Distopía
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PDF) 8. "Everything is Awesome:" Spreadability and The LEGO Movie | Joyce Goggin - Academia.edu
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Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
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Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
